I'm a marketing professional that enjoys all forms of brand and digital marketing, which include search engine marketing, analytics and SEO.
I currently work for Atrium Health as a Digital Marketing Manager. So far this position has allowed me to further my brand strategy and digital marketing skills, as well as, my overall digital strategy skills.
I work closely on the integrated marketing team and the marketing analytics team to understand overall business strategy, and analyze audience needs within that market.
My other responsibilities consists of developing strategic and measurable digital marketing plans for an entire business unit, taking into account the overall system strategy along with the business goals and objectives. I'm responsible for identifying target audiences and finding ways to reach them via digital tactics and analytics.
I also execute complex digital media plans across multiple digital channels, and manage Google AdWords paid display and search, SEO/SEM, email and social media. I provide a strong practice for digital advertisement experience due to my Google AdWords and Analytics certifications.
Atrium Health - (Charlotte, NC) 2020 - Present
Digital Marketing Manager
Develop and execute strategically designed digital solutions that support Atrium Health's business goals by way of improving consumers' online experience with UX testing, UAT, and market research; delivering relevant messages at the right time with paid media, and optimizing online visibility through organic channels. Close collaboration with internal teams including, integrated marketing, marketing analytics, corporate communications, and web development to identify overall business goals and strategy, analyze audience needs and hone in on opportunities within the market.
RSM Agency - (Charlotte, NC) 2019
I developed client-based programs that focus on sports and lifestyle assets that drive-return-on-investment through the development and execution of integrated marketing programs at the retail and wholesale levels.
Charlotte Regional Visitors Authority (CRVA) - (Charlotte, NC) 2016 - 2019
Digital Marketing Specialist
Based on strategic priorities, developed digital email strategy and recommendations, led and managed email marketing campaigns; tracked and analyzed metrics for measurement and insight. Monitored performance of digital programs to optimize and develop insights of best practice. Utilized effective data and insights: competitive, marketing mix model allocations and targeting. Evaluated the effectiveness of digital media plans against goals to drive significant growth in awareness, customer engagement and loyalty. Planned and executed digital, SEO/SEM, marketing database, email and display advertising campaigns.
TEGNA Media - (Charlotte, NC) 2009 - 2015
Digital Media Strategist
Developed innovative ideas for new content, problem-solved issues and coordinated photo and text assets. Maintained industry-wide traffic through SEO standards and analytics. Worked with internal and external partners to publish, create and integrate engaging content that drives awareness of the overall news brand.
Education: Appalachian State University - (Boone, NC) Major: Communications - Journalism/Public Relations